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20min chapter
#174 - Buyer Spotlight: Heidi Traore and Jeanette Bloss, National Co+op Grocers
The Startup CPG Podcast
Navigating Product Distribution and Market Trends
This chapter explores the core sets program for member stores, emphasizing the selection of product sizes and the role of distributor relationships, particularly with UNFI. It highlights the significance of data-driven decision-making in product introduction, while sharing insights on effective brand outreach and pitch strategies to attract category managers. The discussion also identifies current food industry trends, focusing on popular categories like dumplings and plant-based alternatives, and stresses the importance of understanding consumer preferences for successful product placement.
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