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#174 - Buyer Spotlight: Heidi Traore and Jeanette Bloss, National Co+op Grocers

The Startup CPG Podcast

CHAPTER

Navigating Product Velocity and Market Categories

This chapter examines product velocity and market competition in diverse food categories, including hot sauce, frozen meals, and ice cream. It emphasizes the varying sales metrics and the necessity for a growth plan when initial performance does not meet market standards.

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