Heidi Traore, Supplier Relationship Development Manager at National Co+op Grocers, and Jeanette Bloss, their Category Manager, share fascinating insights into the co-op ecosystem. They discuss NCG’s role in empowering natural brands through centralized support and procurement. Topics range from the importance of data in category management to identifying trends like the growing interest in dumplings and plant-based alternatives. They also provide tips on effective brand outreach and fostering sustainable partnerships for long-term success.