Business of Apps Podcast #219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel
19 snips
Nov 21, 2024 Join industry experts Sandy Shen, Drew Hambke, Lomit Patel, and Lenette Yap as they dive into innovative user acquisition strategies. Sandy discusses mobile marketing nuances between gaming and professional sectors. Drew highlights shifts in consumer behavior for gaming apps post-pandemic. Lomit shares organic acquisition methods for kids, while Lenette explores AI's impact on fintech marketing. The panel emphasizes the need for tailored strategies and the significance of localizing content for global audiences to drive engagement.
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Hidden LinkedIn Discount
- Sandy Shen shared a LinkedIn campaign promoting a 50% discount on annual premium subscriptions.
- Surprisingly, even internal teams were unaware of this long-standing feature.
Tynker's Kid-Focused Growth
- Lomit Patel described Tynker's successful organic growth strategy by focusing on kids rather than parents.
- Leveraging "Hour of Code," they reached millions of children despite low initial visibility.
Gaming to Fintech
- Lynette Yap shared her positive experience transitioning from mobile gaming to fintech at Public.com.
- Joining during a period of new product releases made the experience particularly enjoyable.