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Business of Apps Podcast
#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel
Nov 21, 2024
Join industry experts Sandy Shen, Drew Hambke, Lomit Patel, and Lenette Yap as they dive into innovative user acquisition strategies. Sandy discusses mobile marketing nuances between gaming and professional sectors. Drew highlights shifts in consumer behavior for gaming apps post-pandemic. Lomit shares organic acquisition methods for kids, while Lenette explores AI's impact on fintech marketing. The panel emphasizes the need for tailored strategies and the significance of localizing content for global audiences to drive engagement.
44:08
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Quick takeaways
- Leveraging unique marketing channels, such as participating in existing events like the 'Hour of Code', can significantly enhance user engagement and brand awareness.
- The evolution of privacy regulations is driving companies to adopt innovative measurement techniques, such as incrementality tests, to effectively track marketing campaign impacts.
Deep dives
Innovative User Acquisition Strategies
A panel of industry leaders discussed the latest innovative user acquisition strategies shaping the app market. One key insight is the importance of leveraging unique marketing channels to create engaging campaigns. For instance, Tinker, an educational app, discovered success through participation in the 'Hour of Code' initiative, which allowed them to reach millions of young learners despite limited visibility. This illustrates the value of creatively utilizing existing events and opportunities to enhance brand awareness and user engagement.
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Discover
highlights
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