#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel
Business of Apps Podcast
AI-Driven User Acquisition in Fintech
This chapter explores the integration of AI technologies in user acquisition strategies within the fintech sector. It highlights practical applications like automated data sorting, content creation, and the potential of AI to enhance marketing efficiency without replacing human creativity. The discussion also emphasizes innovative marketing channels, measurement complexities, and the necessity of tailored KPIs for successful user engagement.
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