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#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel

Business of Apps Podcast

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AI-Driven User Acquisition in Fintech

This chapter explores the integration of AI technologies in user acquisition strategies within the fintech sector. It highlights practical applications like automated data sorting, content creation, and the potential of AI to enhance marketing efficiency without replacing human creativity. The discussion also emphasizes innovative marketing channels, measurement complexities, and the necessity of tailored KPIs for successful user engagement.

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