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Lenette Yap
User Acquisition Lead at Public.com, a fintech company. Experienced in mobile gaming marketing and applying those skills to the fintech industry.
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Nov 21, 2024
• 44min
#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel
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Join industry experts Sandy Shen, Drew Hambke, Lomit Patel, and Lenette Yap as they dive into innovative user acquisition strategies. Sandy discusses mobile marketing nuances between gaming and professional sectors. Drew highlights shifts in consumer behavior for gaming apps post-pandemic. Lomit shares organic acquisition methods for kids, while Lenette explores AI's impact on fintech marketing. The panel emphasizes the need for tailored strategies and the significance of localizing content for global audiences to drive engagement.
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