Mind Pump: Raw Fitness Truth 2632: Supplement Wizard & Organifi Founder Drew Canole
13 snips
Jul 3, 2025 Drew Canole, founder of Organifi and known as a supplement wizard, shares his journey in the health and fitness world. He discusses innovative ways to make health supplements appealing, especially for children. Drew opens up about the emotional complexities of fatherhood, how it reshapes his perspectives, and the challenges of balancing business with family life. He also tackles crucial topics like declining testosterone and fertility rates, advocating a return to nature for better health. This insightful conversation reveals how personal experiences shape product authenticity and innovation.
AI Snips
Chapters
Books
Transcript
Episode notes
Multidimensional Product Innovation
- Drew Canole uses a multidimensional mindset combining supplement science, marketing knowledge, and real-world testing to innovate products.
- He focuses on what crystallizes around customer needs, habits, cravings, and healing trends to stay ahead in the supplement space.
Focus on Product Craveability
- Invest in extensive flavor iterations; Organifi's green juice took 55 flavor attempts to perfect.
- Make products craveable to ensure habitual use, especially for challenging, bitter ingredients like Shilajit and ashwagandha.
Prioritize Quality and Testing
- Always source the highest quality organic ingredients and perform rigorous third-party testing.
- Accept higher costs upfront as essential to ensure safety and efficacy, avoiding shortcuts that compromise product quality.
