2632: Supplement Wizard & Organifi Founder Drew Canole
Mind Pump: Raw Fitness Truth
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Navigating the Supplement Industry: Integrity and Innovation
This chapter explores the evolution of digital marketing and the complexities of sourcing authentic supplements, emphasizing the challenges in maintaining quality and integrity. It highlights the risks of undercutting and counterfeiting in the supplement market and the importance of compliance and customer-centric approaches. The discussion also touches on innovative marketing strategies and the necessity of sustainability in a competitive landscape.
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