The Art & Business of Meditation

Niching, Positioning, and Marketing a Meditation Coaching Business w/ Giovanni Dienstmann

Mar 12, 2024

Giovanni Dienstmann, creator of Live and Dare, shares insights on standing out in the meditation market through niching and value creation. The importance of differentiation, SEO, and persistent marketing efforts are discussed. His new book, Mindful self-discipline, offers valuable insights for mindfulness coaches looking to build a sustainable business.

56:06

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Episode guests

Giovanni Dienstmann

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Episode notes

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Quick takeaways

Differentiating in a crowded market by niching down to specific coaching areas like anxiety or self-discipline.

Transitioning from SEO reliance to creating niche-specific articles for organic traffic growth.

Viewing failures as stepping stones in entrepreneurship and persisting through them for eventual success.

Deep dives

Importance of Accepting Failure in Building a Successful Business

Failure is emphasized as a natural part of the process of building a successful business. The speaker shares that 9 out of 10 attempts in the business world may fail, but each failure contributes to eventual success. By viewing failures as stepping stones and persisting through them, one can slowly build a foundation of success.

Introduction

2min

Evolution of a Meditation Coaching Business

18min

Selecting the Ideal Marketing Platform for Meditation Coaching Business

3min

Evolution of Insight Timer: Lessons Learned

5min

Niche Specialization and SEO Strategy for Business Growth

15min

Exploring Self-Discipline and Confidence for Personal Growth

5min

Balancing Structure and Creativity in Business

6min

Exploring a Novel Email Tool and Marketing Strategy

3min

Giovanni Dienstmann is the creator of Live and Dare, one of the top five most popular meditation blogs on the planet. In this episode, you'll discover how Giovanni leveraged his unique approach to self-discipline and mindfulness to stand out in the crowded meditation market. This episode provides an in-depth look at the importance of niching, differentiation, and the persistent pursuit of value creation through content and SEO. Giovanni's story is a practical guide for anyone aspiring to turn their passion for spirituality into a sustainable business. We also explore Giovanni's new book, Mindful self-discipline and how it can help mindfulness coaches.

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CONNECT WITH GIOVANNI

Website: https://www.mindfulselfdiscipline.com/

Book: https://www.mindfulselfdiscipline.com/books/

YouTube: https://www.youtube.com/@Giovanni-Dienstmann