

Niching, Positioning, and Marketing a Meditation Coaching Business w/ Giovanni Dienstmann
Mar 12, 2024
Giovanni Dienstmann, creator of Live and Dare, shares insights on standing out in the meditation market through niching and value creation. The importance of differentiation, SEO, and persistent marketing efforts are discussed. His new book, Mindful self-discipline, offers valuable insights for mindfulness coaches looking to build a sustainable business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Evolution of a Meditation Coaching Business
01:34 • 18min
Selecting the Ideal Marketing Platform for Meditation Coaching Business
19:26 • 3min
Evolution of Insight Timer: Lessons Learned
22:19 • 5min
Niche Specialization and SEO Strategy for Business Growth
27:21 • 15min
Exploring Self-Discipline and Confidence for Personal Growth
42:11 • 5min
Balancing Structure and Creativity in Business
46:53 • 6min
Exploring a Novel Email Tool and Marketing Strategy
53:21 • 3min