15min chapter

The Art & Business of Meditation cover image

Niching, Positioning, and Marketing a Meditation Coaching Business w/ Giovanni Dienstmann

The Art & Business of Meditation

CHAPTER

Niche Specialization and SEO Strategy for Business Growth

The chapter explores the significance of niche specialization in meditation coaching and the effectiveness of SEO for business growth. Discussions revolve around the impact of organic search, creating evergreen content, and transitioning strategies in response to algorithm changes. It emphasizes the value of niching down, persistent marketing efforts, and the importance of failure in shaping successful business endeavors.

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