Product Placement in the Pews? Microtargeting Meets Megachurches

Patti LaBelle, a legendary singer and actress celebrated for her gospel music, discusses the intriguing intersection of marketing and spirituality. She reveals how churches are becoming marketing goldmines, with brands like Chrysler targeting affluent African Americans through sponsorships. The conversation touches on the ethical dilemmas of mixing faith with commerce and the challenges megachurches face in maintaining their spiritual integrity while pursuing growth. LaBelle's insights provide a thought-provoking look at the commercialization of faith.