Product Placement in the Pews? Microtargeting Meets Megachurches
Knowledge at Wharton
Intro
This chapter examines the rise of product placement and marketing strategies in megachurches, featuring examples like Chrysler's sponsorship of a gospel music tour. It discusses the implications of commercializing faith, particularly within the African American community, and how some churches are leveraging these partnerships to enhance outreach and engagement.
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