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Product Placement in the Pews? Microtargeting Meets Megachurches

Knowledge at Wharton

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Intro

This chapter examines the rise of product placement and marketing strategies in megachurches, featuring examples like Chrysler's sponsorship of a gospel music tour. It discusses the implications of commercializing faith, particularly within the African American community, and how some churches are leveraging these partnerships to enhance outreach and engagement.

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