Product Placement in the Pews? Microtargeting Meets Megachurches
Knowledge at Wharton
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The Tension Between Faith and Commercial Growth in Megachurches
This chapter examines how megachurches implement business strategies and embrace corporate sponsorships in the quest for growth. It discusses the potential conflicts between expanding outreach and preserving their spiritual mission, while questioning the implications of commodifying faith in a competitive landscape.
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