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7min chapter
Product Placement in the Pews? Microtargeting Meets Megachurches
Knowledge at Wharton
The Marketing Goldmine of Megachurches: Opportunities and Challenges
This chapter explores the marketing opportunities within megachurches, emphasizing the significant influence of pastors and the power of social networks in driving word-of-mouth. It also discusses the ethical considerations of leveraging spiritual connections for commercial purposes, along with insights into demographic trends of megachurch congregants.
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