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Product Placement in the Pews? Microtargeting Meets Megachurches

Knowledge at Wharton

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The Marketing Goldmine of Megachurches: Opportunities and Challenges

This chapter explores the marketing opportunities within megachurches, emphasizing the significant influence of pastors and the power of social networks in driving word-of-mouth. It also discusses the ethical considerations of leveraging spiritual connections for commercial purposes, along with insights into demographic trends of megachurch congregants.

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