Creative Confidence Podcast

The Art of Influence: Guy Kawasaki

4 snips
Sep 9, 2020
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ANECDOTE

Pitching The Remarkable People Podcast

  • Guy pitches his Remarkable People podcast by emphasizing a unique guest list and long-form, guest-focused conversations.
  • He promises listeners they will become a bit more remarkable after each episode.
ADVICE

Simplify Your Pitch And Language

  • Make your product unique versus competitors by using the 'opposite test' and avoid clichéd buzzwords everyone uses.
  • Explain your value in 30 seconds and limit pitch decks to about 10 slides to show clarity and focus.
ADVICE

Don't Market A Pig

  • Be honest about product quality; evangelism won't fix a poor product so don't use marketing to mask flaws.
  • Test your uniqueness and value skeptically before investing in evangelism.
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