Creative Confidence Podcast

The Art of Influence: Guy Kawasaki

4 snips
Sep 9, 2020
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ADVICE

Optimize Your Virtual Presence

  • Look into camera and raise it to eye level to create better virtual eye contact and appearance.
  • Use an external microphone and a dedicated camera (HDMI feed) to build credibility and stronger connection.
ADVICE

Shorten Virtual Keynotes

  • Keep virtual talks short and get to the point quickly because audience distractions are greater online.
  • Aim for about 20–30 minutes for virtual keynotes and prioritize core messages early.
ANECDOTE

Becoming Apple's Second Evangelist

  • Guy describes becoming Apple's second software evangelist and defines evangelism as bringing the good news for others' benefit.
  • He shares "Guy's golden touch": evangelize things that are already great, because it's much easier to persuade people then.
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