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The Art of Influence: Guy Kawasaki

Creative Confidence Podcast

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Podcasts Are Unique Because of the Guest List

Guy: I adhere to the 2x2 matrix theory. So I have to convince 4,000 people why my podcast is unique and valuable. And it's unique because of the guest list. When many people listen to a podcast and it's the podcaster and a guest, I think many podcasters try to have at least 50% of the conversation. Guy: The purpose of my podcast is not to make me seem smart or famous or powerful. It's not about me.

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