Enchantment - Trustworthiness, Credibility, and Quality

Enchantment is about using factors such as trustworthiness, credibility and quality. It sounds like three simple things, but it's not so easy to achieve. I think likability is all about the way you smile,. Crow's feet, a Duchenne smile, is the key to great likability. So if you're trustworthy and you have a high quality product or service and you're friendly, that is what it takes to enchant people.