Partnerships Unraveled
001 - Partnerships unraveled - Introducing the weekly podcast that unravels the mysteries surrounding channel and partnerships
Oct 10, 2022
Exploring SaaS dominance in channels, avoiding congestion, Brand vs Technology deals, and the importance of end user awareness in partnerships. Navigating successful channel partnerships, scaling through data and collaboration, and AWS's success in removing friction for effective collaboration.
47:23
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Quick takeaways
- Understanding the evolution from hardware distribution to SaaS solutions in the channel industry.
- Importance of clear rules of engagement and transparent communication for successful channel partnerships.
Deep dives
The Significance of Channel and Parkinson's Explained by Podcast Hosts
The hosts, Rick van der Buss and Alex Whitford, highlight how the channel and Parkinson's play crucial roles in their careers. Van der Buss shares his journey from distribution roles to working with Zoom and eventually GenX, emphasizing the unique business conversations and strategies within the channel.
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