Partnerships Unraveled 001 - Partnerships unraveled - Introducing the weekly podcast that unravels the mysteries surrounding channel and partnerships
9 snips
Oct 10, 2022 
Exploring SaaS dominance in channels, avoiding congestion, Brand vs Technology deals, and the importance of end user awareness in partnerships. Navigating successful channel partnerships, scaling through data and collaboration, and AWS's success in removing friction for effective collaboration.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Exploring the Dynamics of Channel Partnerships and Go-to-Market Strategies
02:16 • 3min
Evolution of Technology Partnerships from Hardware to SaaS
04:59 • 2min
Brand Deals vs Technology Deals in Channel Partnerships
07:03 • 5min
Importance of End User Awareness and Partner Recruitment Strategy in Partnerships
12:19 • 3min
Navigating Channel Partnerships for Success
15:26 • 20min
Scaling Partnerships through Data and Collaboration
35:33 • 12min