5min chapter

Partnerships Unraveled cover image

001 - Partnerships unraveled - Introducing the weekly podcast that unravels the mysteries surrounding channel and partnerships

Partnerships Unraveled

CHAPTER

Brand Deals vs Technology Deals in Channel Partnerships

Exploring the key differences between pursuing a brand play and a technology play in channel partnerships, and the importance of aligning partner profiles with the desired purchase flow for success in sales and marketing strategies through partners.

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