001 - Partnerships unraveled - Introducing the weekly podcast that unravels the mysteries surrounding channel and partnerships
Partnerships Unraveled
00:00
Navigating Channel Partnerships for Success
This chapter delves into the intricacies of managing channel partnerships, emphasizing the importance of clear messaging and transparency in vendor-channel relationships. It discusses the challenges of transitioning from direct sales to indirect channels, highlighting the need for clear communication, setting rules of engagement, and receiving feedback for effective scaling and long-term success.
Transcript
Play full episode
