Scaling Partnerships through Data and Collaboration

Exploring the pivotal role of data in scaling partnerships, this chapter underlines the challenges and opportunities faced when managing fragmented data channels. Speakers stress the competitive edge gained by businesses utilizing real-time data tools and seamless partner experiences, showcasing AWS's success in removing friction and fostering effective collaboration. Emphasizing the importance of understanding partners deeply, the chapter highlights the significance of tailored support, one-on-one relationships, and data-driven decisions for channel success.