331 - Wicked Problems - Martin Carcasson

Getting to Yes, written by Roger Fisher, William Ury, and Bruce Patton, introduces the concept of principled negotiation. This approach separates the people from the problem, focuses on interests rather than positions, invents options for mutual gain, and insists on using objective criteria. The book provides strategies to manage emotions, avoid common negotiation traps, and deal with 'dirty tricks' used by other parties. It emphasizes the importance of understanding the other side's perceptions, managing misperceptions, and creating a collaborative environment to reach agreements that satisfy both parties.

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

In 'How Minds Change,' David McRaney delves into the latest research from psychologists and neuroscientists to explain why people believe what they do and how those beliefs can change. The book examines various methods such as deep canvassing and social epistemology, and features stories of individuals who have dramatically changed their minds, including a former 9/11 conspiracy theorist and a member of the Westboro Baptist Church. McRaney emphasizes the importance of empathetic conversations over debates and provides practical advice on how to influence others by focusing on their personal experiences rather than presenting facts alone.