Resolve Riffs Investment Podcast

Befi is Dead; Long Live Befi! with Shaping Wealth’s Brian Portnoy

Dec 19, 2024
In this engaging discussion, Brian Portnoy, co-founder of Shaping Wealth and author on behavioral finance, shares insights on the evolving field of financial planning. He introduces 'behavioral finance 2.0,' highlighting the need for advisors to embrace clients' humanity. They explore concepts of identity, reflective happiness versus life satisfaction, and the importance of emotional intelligence in client interactions. The episode also presents Lydia, an innovative AI tool designed to enhance empathetic communication in financial advising, fostering deeper connections and meaningful dialogue.
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INSIGHT

Behavioral Finance 2.0

  • Behavioral finance 1.0 wrongly focused on client flaws, treating biases as negative.
  • Behavioral finance 2.0 reframes these biases as evidence of our shared humanity.
INSIGHT

Funded Contentment

  • Traditional economics assumes that people always want more, but positive psychology reveals a different perspective.
  • Focus on "flourishing" and "life satisfaction" rather than simply accumulating wealth.
ADVICE

Start with Why

  • Instead of focusing on specific financial goals, explore the "why" behind them.
  • Understand your client's identity and how their financial decisions align with who they want to be.
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