Transition from Mad Men to Math Men and Women in Advertising

The podcast episode explores how advertising has evolved from the days of Mad Men to the era of data-driven marketing. Professor John Dayton and Sir Martin Sorrel discuss the transformation from traditional creative agencies to agency holding companies and the importance of art and science in advertising. They highlight the shift from broadcast marketing to personalized one-to-one marketing, driven by big data. The episode delves into the strategic pillars of WPP, the world's largest communications services group, which include horizontality, fast growth markets, digital, and data. The guests emphasize the need for collaboration between creative and data teams to create effective campaigns and meet clients' evolving needs.