Cold Call From Don Draper to Big Data: The Revolution in Advertising
Jul 21, 2017
Harvard Business School professor John Deighton and WPP founder Sir Martin Sorrell discuss the transformation of advertising from the Mad Men era to the digital age. They explore the use of big data and the evolution of marketing agencies. They also discuss the challenges of merging creative and data professionals and the importance of the Chief Marketing Officer in navigating the complex marketing technology ecosystem.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Revolution in Advertising and the Transformation of Marketing Agencies
02:00 • 4min
Consolidating Marketing Activities for Large Clients
05:59 • 6min
The Challenges of Merging Marketing Creative and Data People
12:22 • 8min
A Case Study on Big Data and the Role of CMOs
20:46 • 3min