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From Don Draper to Big Data: The Revolution in Advertising
Cold Call
A Case Study on Big Data and the Role of CMOs
This chapter explores a case study on big data and the importance of the chief marketing officer in navigating the complex marketing technology ecosystem. It highlights examples of innovative companies that have revolutionized movie marketing through personalized trailers and discusses the concept of dynamic creative organizations.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode