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4min chapter
From Don Draper to Big Data: The Revolution in Advertising
Cold Call
The Revolution in Advertising and the Transformation of Marketing Agencies
This chapter explores the transformation of advertising from traditional methods to the use of big data. It discusses the shift from the Mad Men era to data analysis and the evolution of marketing agencies into data-driven agencies. The chapter also delves into the backstory of the WPP agency and highlights their current strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode