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6min chapter
From Don Draper to Big Data: The Revolution in Advertising
Cold Call
Consolidating Marketing Activities for Large Clients
The speakers discuss the challenge of coordinating marketing activities within a large company and how they have successfully consolidated resources for clients like Walgreen Boots Alliance and Ford Motor Company, resulting in better work at a lower cost.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode