The Andrew Faris Podcast cover image

The Andrew Faris Podcast

The Best Guide To Ad Channel Diversification I've Ever Heard

Oct 18, 2024
Jack Rubin, Founder of Purdy and Fig, shares insights from scaling his natural cleaning products company through innovative advertising. He discusses the remarkable growth driven by short, impactful ads on platforms like TikTok and YouTube. The conversation highlights the importance of customer segmentation and diversifying ad channels to reduce risk. Jack also shares strategies for creating engaging content while optimizing ad spend, emphasizing the power of storytelling and effective measurement techniques.
50:24

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The business's subscription model drives substantial growth by attracting new customers despite rising customer acquisition costs.
  • A diversified advertising strategy leveraging platforms like TikTok and YouTube complements Meta, enhancing reach and overall marketing effectiveness.

Deep dives

Impressive Business Growth Metrics

The business has experienced remarkable growth, with over 100% increases in both spending and revenue. This significant growth is attributed in part to a well-structured subscription model that consistently attracts new customers. Despite the escalating customer acquisition costs, the overall lifetime value of customers remains substantial, enabling the business to support higher expenditure on advertising platforms. The strategic investment in multiple channels, particularly in high-performing platforms like Meta, has proven instrumental in maintaining this expansion while ensuring profitability.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode