The Andrew Faris Podcast
The Best Guide To Ad Channel Diversification I've Ever Heard
Oct 18, 2024
Jack Rubin, Founder of Purdy and Fig, shares insights from scaling his natural cleaning products company through innovative advertising. He discusses the remarkable growth driven by short, impactful ads on platforms like TikTok and YouTube. The conversation highlights the importance of customer segmentation and diversifying ad channels to reduce risk. Jack also shares strategies for creating engaging content while optimizing ad spend, emphasizing the power of storytelling and effective measurement techniques.
50:24
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Quick takeaways
- The business's subscription model drives substantial growth by attracting new customers despite rising customer acquisition costs.
- A diversified advertising strategy leveraging platforms like TikTok and YouTube complements Meta, enhancing reach and overall marketing effectiveness.
Deep dives
Impressive Business Growth Metrics
The business has experienced remarkable growth, with over 100% increases in both spending and revenue. This significant growth is attributed in part to a well-structured subscription model that consistently attracts new customers. Despite the escalating customer acquisition costs, the overall lifetime value of customers remains substantial, enabling the business to support higher expenditure on advertising platforms. The strategic investment in multiple channels, particularly in high-performing platforms like Meta, has proven instrumental in maintaining this expansion while ensuring profitability.
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