The Andrew Faris Podcast The Best Guide To Ad Channel Diversification I've Ever Heard
4 snips
Oct 18, 2024 Jack Rubin, Founder of Purdy and Fig, shares insights from scaling his natural cleaning products company through innovative advertising. He discusses the remarkable growth driven by short, impactful ads on platforms like TikTok and YouTube. The conversation highlights the importance of customer segmentation and diversifying ad channels to reduce risk. Jack also shares strategies for creating engaging content while optimizing ad spend, emphasizing the power of storytelling and effective measurement techniques.
AI Snips
Chapters
Transcript
Episode notes
Purdy & Fig's Growth
- Jack Rubin's business, Purdy & Fig, has achieved remarkable growth.
- It boasts over 100% year-over-year growth in both spend and revenue, with substantial investment in TikTok and YouTube alongside Meta.
Shorter Ads for Increased Impact
- Create shorter ads (20-40 seconds) to increase output and focus your message.
- Shorter ads improve click-through and conversion rates by packing more information into the average viewer's watch time.
Effective Ad Example
- A successful 20-second ad for Purdy & Fig used an organic hook: "Three tips to make your home feel nice for guests."
- Following the hook, the ad immediately transitioned into a product demonstration and highlighted key benefits.