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Taking Inventory
Brendan McCarthy, CMO of Criteo, on marketing during periods of transformation and how to maintain customer trust
Jul 8, 2024
Brendan McCarthy, CMO of Criteo, brings nearly 20 years of marketing experience to the table. He dives into how companies can maintain customer trust during transformational periods. Brendan highlights the importance of transparent communication and adapting marketing strategies to fit diverse consumer demographics. He shares insights on building cross-functional teams and navigating the evolving landscape of retail and ad tech, all while emphasizing the need for brands to diversify their ad spend in a dual-sided marketplace.
37:42
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Quick takeaways
- Brendan McCarthy highlights the significance of adapting marketing strategies to align with transformational changes in consumer behavior and technology advancements.
- He emphasizes the importance of building a cross-functional marketing organization that supports diverse stakeholders and enhances client understanding of evolving service capabilities.
Deep dives
Brendan McCarthy's Career Journey
Brendan McCarthy, the CMO of Credio, has a diverse background that includes significant roles in public interest PR and marketing at companies like Edelman and Nielsen. His experience at Nielsen involved addressing the challenge of measuring digital audiences, where he utilized storytelling and demonstrations to educate clients on the value they provided. McCarthy is drawn to companies undergoing transformational changes, which influenced his decision to join Credio during its shift from a retargeting focus to embracing commerce media. This transformation reflects the broader evolution in marketing tactics as companies adapt to changing consumer behaviors and technological advancements.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode