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Brendan McCarthy, CMO of Criteo, on marketing during periods of transformation and how to maintain customer trust

Jul 8, 2024
Brendan McCarthy, CMO of Criteo, brings nearly 20 years of marketing experience to the table. He dives into how companies can maintain customer trust during transformational periods. Brendan highlights the importance of transparent communication and adapting marketing strategies to fit diverse consumer demographics. He shares insights on building cross-functional teams and navigating the evolving landscape of retail and ad tech, all while emphasizing the need for brands to diversify their ad spend in a dual-sided marketplace.
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