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9min chapter
Brendan McCarthy, CMO of Criteo, on marketing during periods of transformation and how to maintain customer trust
Taking Inventory
Navigating Retail Media Networks
This chapter explores the complexities of establishing retail media networks and the role of third-party services in this process. It discusses the challenges retailers face in transitioning to tech-oriented operations and the varying maturity levels of retail media markets globally, focusing on tailored marketing strategies for different regions.
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Discover
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