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10min chapter
Brendan McCarthy, CMO of Criteo, on marketing during periods of transformation and how to maintain customer trust
Taking Inventory
Navigating Retail Media in a Dual-Sided Marketplace
This chapter explores the complexities of marketing in dual-sided marketplaces, emphasizing the need for brands to diversify their ad spend across multiple platforms. It highlights the significance of understanding consumer demographics and the evolution of retail media networks, offering strategies for brands to adapt in a rapidly changing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode