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12min chapter
Brendan McCarthy, CMO of Criteo, on marketing during periods of transformation and how to maintain customer trust
Taking Inventory
Navigating Corporate Transformation
This chapter explores the intricacies of managing corporate reputation during periods of transformation. It highlights the importance of maintaining trust with clients and employees through transparent communication and delivering on commitments. Additionally, it examines the strategic challenges of rebranding while leveraging existing brand equity and the emerging opportunities in retail media as companies evolve.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode