MarTech Podcast ™ // Marketing + Technology = Business Growth Don't Sleep On Retail Media Networks
Nov 6, 2024
Scott McDonald, CEO of the Advertising Research Foundation, dives into the transformative power of retail media networks in marketing. He explains how these networks leverage first-party data for precise audience targeting, driving short-term gains. The conversation touches on the evolution of performance marketing and the effectiveness of ad strategies, particularly on platforms like Amazon. McDonald also warns against prioritizing fleeting tactics over sustainable consumer relationships, emphasizing the need for creative and insightful marketing approaches.
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