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3min chapter
Don't Sleep On Retail Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating the Challenges of Retail Media Networks in Advertising
This chapter explores the rise of retail media networks in advertising and their effects on brand equity. It warns against short-term marketing tactics that may undermine lasting consumer relationships and underscores the importance of prioritizing customer satisfaction.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode