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5min chapter
Don't Sleep On Retail Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Rise and Impact of Retail Media Networks
This chapter explores the evolution of retail media networks and their crucial impact on performance marketing today. It highlights how retailers have begun to sell advertising space and discusses the benefits of first-party data integration for targeted advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode