Don't Sleep On Retail Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
Examining the Efficacy of Retail Media Networks
This chapter explores the intricacies of retail media networks, highlighting their effectiveness for different product types, particularly on platforms like Amazon. It emphasizes the importance of consumer intent and the need for creative strategies in advertising professional services, while also discussing the analytical efforts to assess network performance.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
