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2min chapter
Don't Sleep On Retail Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
Examining the Efficacy of Retail Media Networks
This chapter explores the intricacies of retail media networks, highlighting their effectiveness for different product types, particularly on platforms like Amazon. It emphasizes the importance of consumer intent and the need for creative strategies in advertising professional services, while also discussing the analytical efforts to assess network performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode