The Genesis of Drybar

The concept for Drybar originated from Ali Webb’s extensive experience in hair salons, where she had cultivated a deep understanding of blowouts. Initially starting as a mobile blowout service aimed at busy mothers, the idea gained traction through word-of-mouth in her local community. Realizing the high demand for her services, Webb pivoted to open a brick-and-mortar location with the financial backing of her brother, who saw the potential for growth. This foundational decision set the stage for Drybar to focus exclusively on blowouts, creating a unique market niche that many women were eager to explore.