Drybar founder Alli Webb’s messy truths
Masters of Scale
The Journey of Drybar: From Concept to Franchise
This chapter explores the origins and evolution of Drybar, detailing its transition from a mobile service for busy mothers to a national franchise. It highlights the significance of family support, the challenges of educating customers, and the strategic decision-making behind franchising versus company ownership. Additionally, it underscores the importance of product development in enhancing customer experience while navigating the complexities of a growing beauty business.
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