Enhancing User Experience Through Customer-Centric Innovations

Drybar co-founder Alli Webb turned her side hustle as a hair stylist into a business concept now thriving nationwide. She talks with host Jeff Berman about scaling Drybar, launching and then selling a hair care product line, and how she thinks about franchising. Alli also reflects on getting personal in her memoir The Messy Truth, and why she’s doing things differently in her new endeavor, a massage concept called Squeeze.

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Check out The Messy Truth here: https://www.alliwebb.com/the-messy-truth-shop/p/country-feast-set-3nybt-6xden-cehse

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