Nudge “It's How McDonald’s Make Men Binge” Rory Sutherland
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Apr 22, 2024 
Behavioral economist Rory Sutherland discusses quitting smoking, increasing McDonald's orders, promoting recycling in London, fixing broken pension schemes, and making high earners pay more taxes in a captivating and thought-provoking podcast episode.
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Behavior Drives Attitudes
- Behaviors influence attitudes more than the reverse.
- People justify actions by aligning their views, especially regarding environmental choices like Tesla purchases.
McDonald's Double Burger Phenomenon
- McDonald's saw a rise in unconventional orders, particularly double burgers among men, after introducing touch screens.
- The anonymity of screens reduced social embarrassment about unusual requests.
Simplify for Engagement
- Simplify complex processes like pension contributions to encourage engagement.
- Reduce friction and anxiety associated with these tasks.