Nudge
“It's How McDonald’s Make Men Binge” Rory Sutherland
Apr 22, 2024
Behavioral economist Rory Sutherland discusses quitting smoking, increasing McDonald's orders, promoting recycling in London, fixing broken pension schemes, and making high earners pay more taxes in a captivating and thought-provoking podcast episode.
32:36
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Quick takeaways
- Behavior change can precede attitude alignment, illustrated by Tesla purchases.
- Touch screen ordering at McDonald's increased unconventional meal choices, emphasizing interface impact on consumer behavior.
Deep dives
Behavioral Science: Changing Attitudes Through Behavior
Rory Sutherland challenges the common belief that attitudes lead to behaviors, arguing that changing behavior can lead to attitude alignment. He illustrates this with examples like purchasing Tesla cars and environmental behaviors. Sutherland emphasizes the role of environment and context in shaping behaviors and attitudes, highlighting the need to consider both factors for effective interventions.
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