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“It's How McDonald’s Make Men Binge” Rory Sutherland

Nudge

CHAPTER

Navigating Financial Constraints and Behavioral Economics

The chapter explores the challenges faced by individuals with limited savings and discusses the impact of receiving welfare payments as lump sums. It also delves into the concept of variable rewards in behavioral science and criticizes the single representative agent model used in economics for neglecting those who do not fit the average profile.

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