Delivering Value with Andrew Capland How a GTM Expert Knew It Was Time to Leave—And Had the Courage to Act (Maja Voje)
Apr 8, 2025
Maja Voje, a go-to-market consultant and bestselling author, shares her impressive journey from Slovenia to advising over 800 companies, including Google. She dives into the challenges of knowing when to leave a role and how personal values influence career transitions. Maja discusses the evolution of marketing strategies and the importance of overcoming constraints while maintaining work-life balance. Listeners can expect valuable insights on proactivity, self-reflection, and finding harmony between ambition and personal well-being.
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Slovenian Roots and International Ambitions
- Maja Voje grew up in Slovenia, a small country with limited private capital, where public sector jobs were considered ideal.
- This environment fueled her ambition to explore international opportunities and connect with the best minds globally.
From History to Growth Hacking
- Maja's mother, recognizing her entrepreneurial spirit, suggested studying economics instead of history to improve financial prospects.
- This led Maja to discover growth hacking and experimentation-driven marketing while working with limited budgets in a tech company.
Go-to-Market Expertise
- Maja Voje, a go-to-market consultant and author, reflects on her career working with over 800 companies, from Google to startups.
- Her focus is on growth and marketing strategies, and she shares insights from her experiences.
