Delivering Value with Andrew Capland
How a GTM Expert Knew It Was Time to Leave—And Had the Courage to Act (Maja Voje)
Apr 8, 2025
Maja Voje, a go-to-market consultant and bestselling author, shares her impressive journey from Slovenia to advising over 800 companies, including Google. She dives into the challenges of knowing when to leave a role and how personal values influence career transitions. Maja discusses the evolution of marketing strategies and the importance of overcoming constraints while maintaining work-life balance. Listeners can expect valuable insights on proactivity, self-reflection, and finding harmony between ambition and personal well-being.
01:06:32
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Quick takeaways
- Maja Voje emphasizes the importance of recognizing when to leave a role to avoid burnout and focus on personal growth.
- Her journey from traditional marketing to growth hacking illustrates the necessity of adapting strategies to thrive on limited resources.
Deep dives
Maya Boyer's Journey from Slovenia to Global Marketing
Maya Boyer discusses her upbringing in Slovenia, a small country with limited investment opportunities, which shaped her ambition and resilience. Despite the challenges, she pursued an international career in marketing and growth, beginning by sending introductory emails to potential clients beyond her local environment. Her transition from a traditional career path to embracing technology and B2B marketing showcases her ability to adapt to changing landscapes. Maya emphasizes the importance of stepping outside one's comfort zone to seize opportunities and develop a unique perspective.
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