The Marketing Book Podcast 082 How to Get a Meeting with Anyone by Stu Heinecke
Aug 5, 2016
Stu Heinecke, a Wall Street Journal cartoonist and Hall of Fame marketer, discusses his innovative book on contact marketing. He shares the art of using humor and creativity to engage high-level decision-makers effectively. Listeners will learn about a daring marketing tactic that turned a $10,000 ad investment into a $350 million sale. Heinecke emphasizes the importance of authentic connections over flashy sales stunts, highlighting how genuine outreach can significantly impact business success and cultivate strong relationships.
AI Snips
Chapters
Books
Transcript
Episode notes
Cartoon Campaign Breakthrough
- Stu Heinecke used cartoons in direct mail that achieved a 100% response rate from magazine circulation VPs.
- That initial $100 campaign launched his career and generated millions in business for those magazines.
Power of Contact Marketing
- Use contact marketing to fuse targeted marketing and selling aimed at high-level VIPs.
- Connecting with just a few dozen strategic contacts can transform your career or business trajectory.
Creative Contact Campaigns
- Use creative gifts, humor, and visual metaphors like personalized cartoons or unique packaging to grab attention.
- Employ holdback devices by offering to bring missing parts at the meeting to incentivize attendance.
