Guerrilla Marketing

Guerrilla Marketing, written by Jay Conrad Levinson, revolutionized marketing strategies by introducing unconventional and cost-effective methods for small businesses.

The book, first published in 1984, has been updated and expanded to include modern marketing techniques such as internet marketing, podcasting, and automated marketing.

It emphasizes the use of creativity, energy, and time to establish direct contact with customers and cause an emotional reaction.

The book is considered a marketing bible and has been named by Time magazine as one of the top 25 best business books, with over 21 million copies sold worldwide.