The Next Big Idea Daily

Create Extraordinary Places that Bring People Together

5 snips
Sep 18, 2024
Kevin Ervin Kelley, an expert in crafting spaces that boost community engagement, dives into the vital role of physical places in our digital world. He discusses how museums, restaurants, and other venues can foster connection despite the rise of AI and the metaverse. Kelley shares strategies to help local businesses thrive against online competition by enhancing sensory experiences. He also highlights the importance of speed and fresh perspectives in innovation, advocating for brand stewardship to keep businesses vibrant over time.
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ANECDOTE

Bonfire Moments Build Community

  • Kevin Irvin Kelly shares his childhood experience building swamp buggies and gathering around bonfires in a remote community.
  • These bonfire moments created strong communal bonds and a shared sense of connection.
INSIGHT

Markets as Social Spaces

  • Physical market places serve as social hubs where ideas and cultures were exchanged, beyond just commerce.
  • Online spaces lack the required social norms and etiquette, altering social behavior and civility.
INSIGHT

Online Behavior Shapes Brain

  • Online platforms reward outlandish and polarizing behavior because it drives clicks and followers.
  • This dynamic significantly impacts social norms and brain development, especially for kids.
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