Kevin Ervin Kelley

Kevin Ervin Kelley, an architect and experience designer, discusses the dynamic shift in consumer preferences towards experiences over products. He explores how grocery stores must innovate to compete with low-cost options and how niche retailers can carve out a unique space. Kelley shares insights about Harley-Davidson's transformation of their stores into social hubs, emphasizing community connection. The conversation also touches on how sports brands are adapting to younger consumers' desires for immersive experiences, reshaping retail strategies for today's market.

Kevin Ervin Kelley, an expert in crafting spaces that boost community engagement, dives into the vital role of physical places in our digital world. He discusses how museums, restaurants, and other venues can foster connection despite the rise of AI and the metaverse. Kelley shares strategies to help local businesses thrive against online competition by enhancing sensory experiences. He also highlights the importance of speed and fresh perspectives in innovation, advocating for brand stewardship to keep businesses vibrant over time.