This chapter emphasizes the critical role of speed and innovation in maintaining a competitive edge in markets that are constantly evolving. It also explores the benefits of fresh perspectives from new teams and suggests the creation of a brand stewardship committee to sustain brand vitality over time.
Museums, restaurants, grocery stores, and universities — in the era of AI and the metaverse, these real places will matter more than ever. Kevin Ervin Kelley joins to tell us how to make them better.