This chapter explores the struggles of local businesses against major online retailers, focusing on the work payoff ratio (WPR) that affects consumer choices. It presents a five-step approach to enhance sensory engagement and foster inviting environments, ultimately helping businesses innovate and attract more customers.
Museums, restaurants, grocery stores, and universities — in the era of AI and the metaverse, these real places will matter more than ever. Kevin Ervin Kelley joins to tell us how to make them better.