Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Dec 2, 2021

21:14

Highlights

AI Chapters

Episode notes

Is Your Customer Journey a Transformation?

Introduction

3min

Is Your Customer Journey a Transformation?

2min

How Strategically Are You Tightening That Partnership?

2min

What's Happening to Events?

3min

Keeping People Engaged With Digital Conferences

2min

Is There a Shift in Productivity?

3min

You Know, I've Had a Lot of Mentors Along the Way

4min

Ike, I'm the Best Version of You, Right?

2min

[01:26] Chris’s background

[03:23] Thinking through customer journey

[05:19] Chris’s tactical tool chest

[07:35] What’s happening to events?

[12:32] Shifting to sales-assist and PLG

[15:56] Chris’s influential people

[18:45] How does Chris keep his head clear?

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

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