How Strategically Are You Tightening That Partnership?

I'm curious on a more tactical level, what are some of the tools that you've developed in your tool chest that are a kind of down wind of that. So how how tactically are you tightening that partnership and staying in touch and making sur the communications? The idea ofany d like golden nuggets, theato other to there's been a few, and we'vehad a lot of success. A week i e ii isfor a sponsor. This what we call our digital strategy project that has a couple different ompees around it. One is just, we have a freeman an e commerce a component that we've got to go drive in a revenue in the business. T